About us

PRIME was created to prove what happens when great taste meets real function — and when rivals come together as brothers and business partners.

Founded by KSI and Logan Paul, PRIME was born from a simple belief: that a lifestyle beverage should fuel any endeavor, not just the ones on a field or a court. We launched our first product, PRIME Hydration, in 2022, and since then we’ve put in countless hours to bring bold, thirst-quenching flavors to retailers around the world, break into new markets, and formulate new products we know you’ll love.

We set out to fill the void where great taste meets function. With hydration, energy, and protein drinks designed to help you refresh, replenish, and refuel, PRIME is built to be the perfect boost for whatever comes next — whether that’s training, working, playing, or simply living better.

From day one, we’ve operated as underdogs. We’ve been humbled by the process of building a real brand and surpassing some of the biggest beverage companies in the world. We cherish every opportunity to show what’s possible when you bet on yourself and refuse to settle.

Today, PRIME continues to expand — from PRIME Hydration and PRIME Energy to PRIME SHAKE, alongside limited-edition collaborations that keep the brand moving forward. Now that we’re both fighting for the same team, we truly believe the sky is the limit.